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Why Online Presence and Reputation Management is Important

by | Apr 6, 2022 | General | 0 comments

Imagine this, you are an orthopedic surgeon (insert your specialty here) who worked for Hospital ABC for 3 years. During this time, you saw Dan Smith as a patient for an ACL tear. You did the surgery; the patient was happy and everything was good.

 

After 3 years of working for the hospital, you decided to start your own private practice so you had more flexibility in your time and how you run your practice.

 

5 years later Dan Smith tore his rotator cuff and wanted to come see you again since you did such a wonderful job fixing his knee. He calls the number he used long ago, but the hospital just says you aren’t working there anymore and they don’t know where you went. (Trust me, most say this even if they know you are 5 miles away.) So, Dan types your name in on Facebook, but can’t find you there. He then, types your name in on Google. While he doesn’t find you, he sees 5 other orthopedic surgeons that come up near him.

 

Out of the 5 surgeons, 2 don’t have any ratings, 2 have 3 star rating but only have 3-5 people who have provided a rating, and 1 has a 4.5 star rating with 48 people who have left reviews.

 

Dan decides to call Dr. Zee because they have a 4.5 star rating, they have a bunch of reviews, and they are close to him.

 

This story happens all the time! If you aren’t at least on Google My Business, Facebook and Healthgrades you need to get on there ASAP.

 

If you are a busy physician, there are companies that can help do this for you. Business Savvy Physician  is one, give them a call by clicking the blue phone button. They will: 

  • Get your contact on and consistent on over 70 websites.
  • Connect with your EMR to automatically send your patients a review request after an appointment, procedure or when ever else you want. 
  • Make sure you are getting found when your patients are looking for you.

Click here to see the 7 Reasons to Invest in your Online Reputation Management. 

 

Whether you want to do it yourself or you hire another company to help you, it is important that you get it done. Make sure you are making it easy for your patients to find you. 

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